Creative Portfolio
From researching and writing scripts for digital audiences to producing, directing, and appearing on screen, I bring a broad range of experiences that give me unique insights. I focus on authentic storytelling that represents women, the Latinx community, and LGBTQ+ folks while resonating with audiences far and wide.
Recent Projects
Branded and editorial content campaigns brought to life — including Garnier Fructis x mitú video series and influencer recaps.
Social Content Capture and Photos for Alanna Bennett’s The Education of Kia Greer book launch in Los Angeles
Produced by Kim Hoyos
Pop culture and entertainment storytelling — from red carpet shoots to celebrity interviews and creative concepting.
Selected Campaigns & Clients
My approach centers on authentic social engagement, clear storytelling, and strategic execution. I believe your audience should feel seen and heard. Each campaign begins with in-depth brand, audience, and market research to develop a custom marketing plan rooted in your goals.
From crafting standout content to managing multi-channel rollouts, I focus on building real, lasting connections between your brand and its community.
We All Grow Latina
Digital Strategist & Content Producer
June 2024 – October 2024
Project: Amigas in Business 2024 campaign with Capital One
Designed and executed full social strategy for a multi-phase digital campaign and in-person event.
Produced 14 social posts (7 videos) across 5 months, including sponsored content for Northgate Market and Delola Cocktails.
Captured day-of event content covering 30+ speakers and vendors.
Achieved 18,051 IG Story views, 42,000+ Reel views, and a 1.5% engagement rate.
Delivered content for a live event attended by 300+ Latina entrepreneurs in Downtown LA.
Flour Power Bakery NY
Ongoing Digital Consultant
2024 – Present
Led a full website redesign to streamline online orders and improve customer flow.
Created content pillars for brand storytelling across social platforms.
Developed and executed a cohesive digital strategy, improving engagement and community loyalty.
MTV Social Impact
Digital Strategy Coordinator
2018 – 2020
Developed and executed digital strategies for MTV’s social good campaigns.
Created scripts and video content with talent around key civic and cultural moments.
Aligned internal teams and partners on issue-based messaging and rapid response strategies.
Key Campaigns:
+1 the Vote (Shorty Award-winning): Over 150M impressions, with major partner activations like Prom-A-Thon with When We All Vote and Rent the Runway.
Save Our Moms: PSA campaign on maternal mortality featuring Chance the Rapper and Lena Waithe; over 5.5M views.
Trans Lifeline: Produced a Kim Petras–narrated video supporting trans youth accessing gender-affirming IDs.
Los Angeles LGBT Center
Policy Communications Manager
July – December 2023
Coordinated press and social coverage for key events and initiatives.
Secured coverage in the LA Times, Refinery29 Somos, and more.
Provided on-site support and crafted talking points for public appearances and talent interviews.
On Screen Appearances
Whether interviewing icons like Bad Bunny and the cast of Barbie, or representing GLAAD on Univision, my on-camera work centers authenticity, curiosity, and cultural connection.
Writing & Research Credits
Writing Portfolio Highlights
My writing centers on creativity, identity, mental health, and pop culture. I explore personal themes and share new perspectives through interviews and essays.
Interviews Include:
Well+Good: Creating space in multigenerational homes
MTV News: Christian Serratos on portraying Selena
The Mujerista: Latina filmmakers Constanza and Domenica Castro
Fierce by Mitu: Priscila Garcia-Jacquier’s talk show for Latino millennials
BUST Magazine: Director Dorota Kobiela on Loving Vincent animation
Think Pieces & Reported Stories:
Queer Latinx comedy Fernanda at LALIFF
Easy Colombian calentado recipe (Mitu)
Coming out advice from Latinx LGBTQ+ community (Hello Giggles)
Disparity in Latinx representation in children’s literature (The Mujerista)
How Bad Bunny helped my first-gen Spanish (Hello Giggles)
Stop Motion Animation Projects
Whimsical, detailed, and crafted with care — my stop motion work blends visual storytelling with years of hands-on creative exploration.
Photography
I enjoy portrait, event, and live concert photography. I create a comfortable environment where individuals feel seen as themselves.
Speaking Engagements
I speak on gender and representation in media, Latinx issues, mental health, creativity, and community. Experience includes film festivals, conferences, workshops, and intimate panels.
Past Events
Women Wednesday at American Cinematheque - March 2024
Proof of Concept Festival - October 2023, Culver City, CA
Los Angeles Latino International Film Festival - June 2023, Los Angeles, CA
PHA - Georgia Southern- Statesboro, Georgia September 2019
Her Conference 2019 - June 2019, Brooklyn, NYC
Feminist Camp, January 2019- Manhattan, NYC
TOMS Change Makers Panel, December 2018- Brooklyn, NYC
Rutgers University Society for Professional Journalists Career Panel, November 2018 - New Brunswick, NJ
Imagine This Productions' International Women’s Film Festival- Two Little Bitches Q&A, November 2018, Brooklyn NYC
Camp Reel Stories- Adolescent Content Panel, August 2018, Glendale, California
Her Conference- Side Hustle Life, Her Campus, July 2018- Manhattan, NYC
Stareable Fest, Under Representation of Women in Media, July 2018- Manhattan, NYC
Lithium Magazine's Charity Event for the Malala Fund, June 2018- Manhattan, NY
Book Con, How To Resist Panel- Manhattan, NYC, June 2018
Urban Outfitters, Putting Yourself Out There: Self Care And Social Media, May 2018- Brooklyn, NYC
Imagine This Productions' 1st Annual Girl Power Film + Media Summit, March 2018 - Brooklyn, New York
Rutgers University Society for Professional Journalists Internship Panel, March 2018 - New Brunswick, NJ
Mozilla Firefox, Rock the Boat: Women Talk the Rising Tides of Internet Activism, November 2017- Manhattan, NYC
Girls Who Code, August 2017- Harlem, NYC
Social Content clips
On-site content and event coverage for Chief, We All Grow Latina, and more — featuring sponsored videos, interviews, and real-time social storytelling.